Together the companies plan to publish white papers on a varietyof topics for real estate professionals across the world. The firmswill also look into creating new research products and analyticaltools.
"We aim to provide our clients best-in-class market knowledgeand analysis," says Maria Sicola, executive managing director ofResearch, for Cushman & Wakefield. "A research alliance withPPR adds a new dimension to the research services we are able tooffer our clients across global markets and property sectors."
PPR's CEO Bret Wilkerson went on to say, "Integrating Cushman& Wakefield's comprehensive market knowledge with PPR's realestate analytics will significantly improve our ability to help ourclients with decisions at the asset level."
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