The home and furniture business at Macy's chain were hitparticularly hard during the quarter and apparel sales were down aswell in April. Executives say they are concerned about the overallconsumer and economic environment but expect sales trends toimprove through the year.
Management also says sales were down in stores that wereconverted into Macy's units last year as a result of theacquisition of May Department Stores. "We need to bring morecustomers into these new trade areas to try the Macy's store," saysKaren Hoguet, Federated's chief financial officer.
To combat the slump in the new stores, Federated will engage inmore public-media advertising as opposed to direct mailings, Hoguetsays.
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