SAN DIEGO-Tesco, the UK-based retail giant, has unveiled plans for the first Fresh & Easy Neighborhood Market stores in this market. Tesco has identified seven sites in the region where it plans the markets, but the company says that it is also looking for other locations that would be suitable for the Fresh & Easy concept.

The Fresh & Easy stores, at about 10,000 sf, will be smaller than the typical supermarket but “will be easily accessible and will offer everything from everyday staples to gourmet items,” Tesco says. As the name implies, the format will emphasize fresh foods, including prepared and organic items, including the company’s private brand labels.

Tesco says that it has conducted extensive research into the demand for such markets and that the research, in addition to validating the demand, also showed that “by offering the right mix of authentic and national brand products that households use, together with low prices, quality meat and produce and a clean store environment, Fresh & Easy can meet the needs of Hispanic consumers.”

One reason for the smaller size is “to give customers a faster, easier shopping experience,” Tesco says. The Fresh & Easy Neighborhood Market format is a result of extensive customer research in local US markets, combined with what the UK-based company has learned from its Express format, which it operates in more than 1,000 stores in seven countries.

The news of the upcoming San Diego stores is the latest move in Tesco’s US launch, which includes the construction of a 500,000-sf, $13 million distribution center that is currently under way in Riverside, CA. In addition to San Diego, the company will open Fresh & Easy Neighborhood Market stores throughout Southern California and in Phoenix and Las Vegas.

Tesco is the UK’s largest retailer and one of the world’s leading international retailers, operating more than 2,800 stores across 12 countries and employing more than 370,000 workers.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

GlobeSt Net Lease Spring 2024Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.