As director of business development, he will be in charge ofanything that generates revenue for the hotel such as group guestrooms, catering, event services, public relations and marketinginitiatives. He will also oversee the business travel manager andthe revenue management team. One of his initiatives in the newposition will be "getting the word out" about the hotel's threerestaurants. The hotel has the Magnolia Grill restaurant; Andiamo,a fine dining Tuscan Italian cuisine restaurant, and Finish Line, asports bar which recently underwent a $500,000 renovation, Bermansays. "Often time people to not look at airport hotels for diningbut we happen to have a couple of incredible restaurants," hesays.

Previously there had been an executive committee of betweeneight to 12 people, he says. The Hilton Atlanta Airport is "beta"testing the model in the US, along with another hotel on the westcoast, Berman says.

Hilton Hotels Corp., based in Beverly Hills, CA, acquired in2005 Hilton International, which uses the four director, or 4D,model. Hilton Hotels Corp. is trying to have consistent managementapproaches, he says. Paula Mason is the director of human resourcesand the hotel is close to choosing a director of finance, Bermantells GlobeSt.com.

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