NEW YORK CITY-Steve Bushnell, product director of Fireman's FunInsurance Co. thinks of risk in terms of green. Insurance companiessuch as his view green risk based on physical, operation andenterprise aspects.
In the BOMA session titled, "It's Not Easy Being Green: Are YouPrepared for the Risks," Bushnell noted that the Novato, CA-basedFireman's Fund is interested in green coverage because of threemain reasons. The first is the profound economic value proposition;businesses can improve their cash flow, operating income and assetvalue by going green. The second is the green buildings are betterinsurance risks. The third is that tenants are increasingly seekinggreen space.
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