The chain is already undergoing a thorough review, he said, andpromised a new "roadmap" in the next 100 days. "Clearly the videorental business is in transition," he said, driven by technology."The consumer is demanding even more convenience," he noted.
Alluding to other brands that have reinvented themselves, hesaid the goal was to make Blockbuster "the preferred brand foraccess to media entertainment." It will include physical and onlinedistribution, and "video download must be developed," he added.
The transition to keep pace with changing consumer demand, Keyesacknowledged, would take money and time. "There's a lot of work todo."
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