BRIDGEWATER, NJ-Advanced Health Media Inc. has agreed to sublease 88,000 sf at 300 Somerset Corporate Blvd., also known as Somerset Corporate Center III here. The pharmaceutical industry marketing firm will move into space directly leased by pharma giant Sanofi-aventis in the 310,000-sf SJP Properties-owned building.

“This is a milestone for AHM,” says Kevin McMurty, founder and CEO of the Union-based firm, who notes that the site will be his company’s fourth office, and the sublease follows the recent expansion of its Philadelphia office. “Bridgewater is an ideal choice for our expansion based on its central location, and it gives us the opportunity to attract new team members from this strong professional community.”

“This space was chosen based on its plug-and-play capability,” says Bryn Cinque, SVP of GVA Williams NJ, Parsippany, who represented AHM. “As the result of the efforts of all of the parties involved, this lease was completed in just 45 days. This will enable AHM to continue its rapid expansion.”

Sanofi-aventis, meanwhile, was represented by SVPs Nicholas Nemeth and Bleecker Totten, VP Nicholas Savage and senior associate Robert Ryan, all of CB Richard Ellis, in a collaboration with the Zell Partnership. Terms were not released.

The eight-story class A building is part of a linked Somerset Corporate Center III and IV tandem that totals 620,000 sf. Both buildings are part of a five-building corporate campus of more than 1.3 million sf, with a sixth site approved for another 250,000 sf. The III and IV buildings were completed in 2001 by the Parsippany-based SJP as a build-to-suit for the North American headquarters for Aventis Pharmaceuticals.

As reported by, the space hit the sublease market in 2006 in the wake of the earlier $66-billion merger of Aventis and Sanofi-Synthalabo, both French companies. As Sanofi-aventis, the merged companies subsequently combined their US operations at a 670,000-sf former AT&T campus in this Somerset County community.

“This is the second transaction we have completed in the past six months since this space has been on the market,” says CBRE’s Nemeth. “Activity remains strong in the Somerset Corporate Center complex, with almost 300,000 sf of plug-and-play space still available within the 300 and 400 buildings.”

AHM supplies a combination of marketing services and proprietary software to the pharma and biotech industries. The new site will house offices for the firm’s meeting logistics operations in support of its marketing and speaker services segment of the business.

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