"We're really excited about the sales volume we're seeing," saysDeb Chappell, director of real estate at BJ's Restaurant andBrewhouse, which recently opened its first location in Orlando. The63-restaurant chain, based in Huntington Beach, CA, now has threeFlorida and is looking for more, from the southern part of thestate to Jacksonville, she says.

Apparel chain Coldwater Creek is also making headway into thestate, with plans to open about 30 stores in the state on top ofthe 12 it already operates over the next five years. The SandPoint, ID-based company's new spa concept, of which there are nowsix across the country, will open its first Florida location inOctober.

Red Rock Canyon Grill, an Oklahoma City-based Southwesternrestaurant concept, with locations in the Midwest and Washington DCarea is opening a location in Orlando, and executives are alsolooking in the Miami area. The chain is looking at central-businessdistricts, lifestyle centers and freestanding locations. "We'relooking for sites that are very identifiable," says Michael Sipes,the company's chief operating officer.