NEW YORK CITY-RCS Real Estate Advisors, formerly Retail Consulting Services, recently added three new clients to its roster of retailers, cosmetics chain Bare Escentuals, former Limited Cos. apparel chain the Limited and Sbarro pizza restaurants. The addition comes at a time when the firm’s management is going through a rebranding phase.

Since its founding in 1981, RCS has primarily helped distressed retailers dispose of real estate. It began offering store-expansion consulting for companies 18 months ago. The new name better describes the firm’s capabilities, Mitch Friedman, SVP of business development, tells GSR.

For both Bare Escentuals and Sbarro, RCS will head up growth initiatives. At Bare Escentuals, it will assist in growing the chain from its current 35-unit count to a goal of 75 by the end of next year. In the case of Sbarro, RCS is exploring non-traditional real estate opportunities for the mostly mall-based, 1,000-unit chain, in areas such as airports, college campuses and hospitals.

Additionally, the firm is helping Marsh Supermarkets dispose of about 30 markets in the Indianapolis area and is currently working with Forever 21 and Sears Holdings. In all it currently has about 25 clients. “We really cut across all kinds of retail business,” says Roger Burghdorf, an SVP.

RCS typically works with retailers between six and nine months. Every three to five years, the company looks to double its total client base.

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