Business Week just published a cover story entitled, “The 50 Best Places to Launch a Career.” Guess what? Not one real estate company made the list. Actually, it’s not surprising. We’ve mentioned before the sad fact that the real estate industry does a poor job (I’m being generous) attracting bright, young talent, and the competition is getting stiffer. The Wall Street Journal recently featured a six-page supplement, “The New Battle for MBA Grads,” and two respected business journals highlighted the fierce competition that exists for the next generation of talent. We need to rally as an industry and focus on this issue, because it’s not going away; it’ll just get worse as the competition from other industries heats up. Companies like Whirlpool and IBM are using new, aggressive tactics (in addition to more money), to attract bright-eyed graduates. Let’s face it, the only way to attract the best talent is to make it an organizational priority, and the associations that support the industry also need to lean in to provide a broader industry commitment to the agenda.

Tony LoPinto is CEO of Equinox Partners, an executive search firm specializing in the real estate industry, and parent company of SelectLeaders. The views expressed in this article are the author’s own.
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