"In the past two years, our firm has grown geographically andsignificantly expanded its capabilities," says CEO George McCann."Rebranding the company will help position us in the marketplace asa national firm, and a single national brand will provide our staffwith a unified vision."

Formerly privately owned by its founders, that scenario changedthree years ago when Trivest Partners, a Miami-based private equityfirm, bought a majority interest. Since then, the company hasexpanded its reach with the 2005 acquisition of Camden, NJ-basedDamiano Long, and the 2006 acquisition of both AdvantageEngineering of Harrisburg, PA and the Phoenix-based CMX.

Observers say the name change is also tied to image-relatedissues. Company founder Howard M. Schoor, who retired two yearsago, is slated to go on trial in December on bribery chargesinvolving Ocean Twp., NJ officials. Schoor has denied theallegations. And in the early '90s, co-founder Stephen DePalma wascharged but subsequently acquitted on similar charges.