NEW YORK CITY—As baby boomers age into its target audience,Coldwater Creek will continue its expansion despite an economicslowdown, executives said at the Thomas Weisel Partners ConsumerConference 2007 here.
The chain, now with 260 stores, has the potential to be a 450-to 500-store chain, said Melvin Dick, executive VP and outgoingCFO.
“Forty percent of American women are between the ages of 30 and60,” Dick said. “The baby boomers are aging into our sweetspot.”
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