HOUSTON-An economy humming along requires different knowledge and success to one that’s in a downturn. In response, this year’s RealShare Houston, slated for Nov. 1, will focus on how to work effectively in a red-hot local market and how to take advantage of it.

“We’re trying to help participants position themselves for opportunities in a market that’s going so well,” says Richard Kelley, executive director for the RealShare Conference Series. “It requires different operations and strategies to operate in a strong market than a market that is on the downside and has challenges.” The half-day conference will be held at the JW Marriott Hotel at 5150 Westheimer Rd. The RealShare conference series is produced by Real Estate Media, which also publishes GlobeSt.com and Real Estate Forum.

RealShare begins with a keynote interview with Louis Cushman, founder and vice chairman of Cushman & Wakefield Inc., and ends with a session on how the debt and equity capital market debacle is impacting the local economy. The goal is to provide insight on whether the active market can continue and potential pitfalls that could occur in such a market. Kelley says Cushman, for example, has a good grasp of how the oil and gas economy will continue impacting real estate.

RealShare also will go “Inside the Real Estate Mind” of Robert Duncan, chairman of Transwestern. Kelley tells GlobeSt.com that with Duncan launching Transwestern locally “it should be an interesting and fun discussion of how he turned that small company into a national powerhouse.” Duncan’s one-on-one interview also will focus on a crystal ball prediction for Houston and national real estate markets.

RealShare’s “Up Close” features West Coast buyer Zaya Younan, chairman and CEO of Younan Properties Inc. Younan, who has been on a buying spree this year in Houston, plans to acquire another five million sf in the coming months. And, he plans to explain his strategy and compare Houston with other markets around the country.

Along the same lines, the Town Hall Meeting will address the issue, “How Long Can the Houston Market Go Straight Up, Up, Up?” Moderator Mark Taylor, managing director in CB Richard Ellis’ Houston office, will lead a panel discussion about whether Houston’s fundamentals will stay strong and how to take advantage of them.

Meanwhile, the breakout sessions will probe market-specific issues like whether the huge office absorption will continue in the CBD to potential 2008 drivers for the region’s multifamily and industrial markets. Although the topics will be different, the goal is the same: help participants function in a market that continues to fire on all cylinders. “We’re hoping people will walk away from this saying they heard some great information, got some good tips and got to do some high-level networking,” Kelley says.

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