Under the plans, construction could start in mid-2008 withscheduled completion for late 2010. Luckie Street is in the processof seeking financing for the project and is in discussions withselected banks. "With the recent acquisition of Hard RockInternational, the Seminole Tribe of Florida continues to look forgrowth opportunities in the hotel and casino sectors," saysSeminole Hard Rock Entertainment chairman Jim Allen.

The hotel will be built on the site of the Atlanta New CenturySchool and other properties across from the aquarium. The land isbordered by Latimer, Marietta, Simpson and Luckie streets and isnext to the Hilton Garden Inn project which is scheduled to becompleted in March.

"Atlanta is one of the premier cities in the world for musicproduction with a tremendous amount of economic impact each year inthe city," says Luckie Street Hotel Partners managing partner ColeWalker. "We feel like the music industry is one of Atlanta's mostunleveraged assets."