Barely on the radar screen half a decade ago, "green hotels"have become a hot topic within lodging circles. And some industryheavyweights have gotten behind the idea in a big way.

Barry Sternlicht, who built Starwood Hotels and ResortsWorldwide Inc. into a global powerhouse, has launched 1 Hotels,billed as the first eco-friendly luxury lodging chain. Sternlicht'sStarwood Capital Group Global LLC is behind the new brand, whichhas one property under the 1 Hotels banner going up in Seattle andanother proposed for Manhattan.

But for those who build, own and operate hotels, the subject ismore than just feel-good talk and esoteric concepts. For them, theparamount question is: What is the payback for going green?

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