The podcasts are geared to real estate executives, investors andasset managers. The clips are available on a website and people canalso subscribe to receive them. There are about 800 subscribers atthis point, Johnson tells GlobeSt.com. The company expects toproduce a few podcasts a week, he says. After viewing the podcast,there are internet links that people can access additionalinformation and research on the topic. "Most of these podcasts havea simple idea that we want people think about because it can affectthem for a profitability standpoint," he says.

The topics of recent podcasts include "Opportunities in Times ofChallenging Debt Markets" and "LA Commercial Market: Why sorobust?" Johnson says that the firm is having employees determinethe topics of podcasts and will also likely take topic suggestionsfrom viewers in the future. The podcasts have been based on topicsin the US thus far but will have topics from "across the world" in2008, Johnson says. There may also be a couple of podcasts on thesame topic with different opinions of different firmexecutives.

People are "inundated" with emails each day and may not havetime to read through long opinions or insights but would like havetime to watch a podcast, which is generally only about two minutesin length, Johnson says. Additionally, "I think that video isreally the medium for learning that most people will gravitate toif they have a choice," he says. People are able to betterunderstand concepts with hearing the words with the speaker'sinflection and seeing the speaker's facial expressions and bodylanguage. The idea for the podcasts came from brainstormingsessions with about 20 of the firm's clients. "We actually went outand talked to our clients about innovation, what does innovationmean to them…(and) what is something that Jones Lang LaSalle can dothat is innovative that will put money in (the clients') pockets,"Johnson says.