GlobeSt.com: What type of metrics does the tool leverageto identify changing market dynamics?

Jovanovic: The most critical components to pricingwith Price Optimizer are the internal supply and demand situation,recent leasing velocity, recently achieved effective rental rates,and current market dynamics. In a declining market, there is apropensity for operators to overreact to competitive pricingadjustments. By placing more weight on the internal dynamics ofeach property and then looking to the broader marketplace fortrended changes in comparable property rates, Price Optimizerprovides an excellent balance for pricing.

To understand market dynamics, Price Optimizer has the uniquebenefit of being able to leverage more than three million units ofdaily transaction data--and growing--collected from variousproperty management systems, including RealPage's OneSite solution,which is the most widely used on site property management systemtoday.