We aren't sure if this is to be expected or a SUPER BADdevelopment. LakeWestGroup, a consulting firm that has helped out ColdwaterCreek, Macy's and others has declaredChapter 7 bankruptcy.Of course, bad news or not, it'sexpected. It's unlikely that retailers are hiring more of thesetypes of firms, even if they could use them to help find ways tocut costs and improve efficiency.So even though firmslike LakeWest offer to "create a chain of stores that is optimizedfor productivity, profitability, and coordinated success," itdoesn't mean that their survival is ensured.

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