I spent several hours yesterday with some pastors who preach tolarge congregations in Middle America, primarily talking about adeal I am involved with them on. However, we had a long talk aboutthe attitude of everyday Americans, how they see things and thefuture. The comments hold a number of major lessons for real estateinvestors and developers. There seems to be a general loss of hopeor feel good across the country that results from the sense thatWashington is just a bunch of people who prefer to score points,but who do not do anything useful to solve the country’s problems.They hate the constant political bickering and showmanship, andcomplete lack of leadership. As opposed to 2006-2007, there is nofeeling of I can spend, I can have a bigger house, I can shop, theworld is great. And that is not going to change anytime soon.

We now have a reality check where there is serious unemploymentand under employment, and not a lot of hope this is getting muchbetter any time soon. House prices continue to decline in many midAmerica cities. The dangers of the world continue to pile up and itonly seems to get to be a more dangerous world. Middle class andworking class incomes are going nowhere, and gas and food costsrise making it harder for the average American family to do some ofthe things they had gotten used to in the mid decade.

What does all of this mean to real estate. There seems littlehope in the next couple of years that house prices or new homepurchases will increase materially. It will be a long slow slog.Likely good for multi family and not good for land and newsubdivisions. There will surely not be much, if any real pricingpower for new home construction in many areas of the country forseveral years until the demand starts to outstrip the supply of newand foreclosed homes. If you are buying land, make sure you knowthe demographics of the submarket and that you have a long termhorizon for exit. There may have been some good land priceincreases recently in some places, but generally it is going totake time.

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Joel Ross

Joel Ross began his career in Wall St as an investment banker in 1965, handling corporate advisory matters for a variety of clients. During the seventies he was CEO of North American operations for a UK based conglomerate, and sat on the parent company board. In 1981, he began his own firm handling leveraged buyouts, investment banking and real estate financing. In 1984 Ross began providing investment banking services and arranging financing for real estate transactions with his own firm, Ross Properties, Inc. In 1993 Ross and a partner, Lexington Mortgage, created the first Wall St hotel CMBS program in conjunction with Nomura. They went on to develop a similar CMBS program for another major Wall St investment bank and for five leading hotel companies. Lexington, in partnership with Mr. Ross established a hotel mortgage bank table funded by an investment bank, and making all CMBS hotel loans on their behalf. In 1999 he formed Citadel Realty Advisors as a successor to Ross Properties Corp., focusing on real estate investment banking in the US, UK and Paris. He has closed over $3.0 billion of financings for office, hotel, retail, land and multifamily projects. Ross is also a founder of Market Street Investors, a brownfield land development company, and has been involved in the acquisition of notes on defaulted loans and various REO assets in conjunction with several major investors. Ross was an adjunct professor in the graduate program at the NYU Hotel School. He is a member of Urban Land Institute and was a member of the leadership of his ULI council. In 1999, he conceived and co-authored with PricewaterhouseCoopers, the Hotel Mortgage Performance Report, a major study of hotel mortgage default rates.