IRVINE, CA-You can’t sell a property if buyers don’t know it’sfor sale. It might seem like a simple premise, but for those in theauction sector of the commercial real estate industry, getting theword out is key.
“The key to having successful auctions is making sure thateveryone knows it’s up for sale,” explains RobertFriedman, chairman of locally based Auction.com,a GlobeSt.com Thought Leader and heavy participant in commercialreal estate auctions. “You have to get to the buyers.”
There are two major ways to do that: You have to market heavilyto the audience you are trying to reach and create a partnershipwith brokers who can also reach those buyers, Friedman says.
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