ATLANTIC CITY-It’s lights, camera, action, today for a $20million multi-media campaign aimed at rebranding AtlanticCity as a world-class destination for leisure tourism andnot just a place to gamble on the weekend.

Advertisements created for the nonprofit Atlantic CityAlliance, in partnership with state tourism officials, aretouting the city as a place to “Do anything. Do Everything.” Theywill be plastered anywhere and everywhere starting today at thePort Authority bus station, at commuter train station platforms andon highway billboards around the region. Also, television and radiocommercials, print and social media ads will begin trumpeting themessage across the country. In addition, a series of “must-do”events to surprise and entice visitors begins in Atlantic City.

The intense media campaign – which makes no mention of gambling- is slated to continue through the end of the year.