Being slightly more of a social media expert than a commercial real estate maven, I easily forget that not everyone in the industry spends half their day on Twitter. (And trust me, I wish it were to be reading funny articles, but that’s absolutely not the case.) So what is it that I do  there? I share our content, build community and connect with industry folk to increase contacts, position GlobeSt as a reputable, newsworthy brand, and expand its reach. That’s the Cliff’s notes version, by the way.

I’ve seen lots of weird and wonderful things on this platform – many of which I will not share here – but one of the most interesting is found this blog’s title: the TweetChat. Being that we have an upcoming student housing-themed conference (a sector in which commercial real estate and social media are married well) we will be hosting GlobeSt’s inaugural TweetChat on April 24. In a recent article, I explained how professionals can participate in this “event” and ask questions of a pre-selected authority. Here, I want to go a little further and highlight just what a TweetChat is, and what it is most certainly is not.

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