DALLAS-Some commercial real estate sectors usesocial media more than others, particularly when connecting withtheir target markets. As some of the comments from our recentstudent housing-themed Tweetchat illustrate,Facebook is the network of choice for industryprofessionals in this area.

Representatives from Catalyst Austin,Campus Apartments and Greystar StudentLiving weighed in on which social network is best for themto connect with their key demographic: upper-class high schoolteens and college-age students. Twitter is a little popular amongstcollege students, but Facebook is the surefire way to reachout.

“We’ve found Facebook to be our best social media tool forreaching & engaging residents,” Campus Apartments posted,‘Photos & video are our popular content.” Similarly, CatalystAustin concurred and commented via Twitter: “Facebook is thedominant social network.”