DALLAS-Victory Park UST Joint Venture I LP haspartnered with Fort Worth-based Trademark PropertyCo. to freshen up the retail component of the 75-acre,mixed-use Victory Park. VPUST owner Estein & AssociatesUSA Ltd. tapped Trademark to plan and execute therepositioning and redevelopment of its retail holdings in thesouthern district of Victory Park, located at the edge of Dallas'CBD.

As part of the plan, Trademark will develop and implement amerchandising and leasing strategy for the ground floor retailspace and undeveloped land along Victory Park Lane, and the groundfloor retail space in The Cirque and One Victory Park. Trademark will also identify and attract key destination retail,restaurant and entertainment tenants to Victory Park that fit theleasing strategy.

Estein & Associates affiliates manage the German real estateinvestment fund that took over the stake of Victory Park developerHillwood in 2009. “Since becoming sole owner of VPUST and theVictory Park buildings in 2009, we have been working closely withkey stakeholders including the City of Dallas, the local retailcommunity, and our other tenants and operators in the district toplan the future of Victory Park and how best to move it forward,”said Lance Fair, COO of Orlando, FL-based Estein& Associates and vice president of Victory Park in a pressrelease.