NEW YORK CITY-The blinking neon signs from the scores of gold and diamond shops up and down 47th Street were no match for the bright lights beaming from Gary Barnett’s new International Gem Tower at 50 W. 47th St. after the developer opened its doors to the 34-story skyscraper for a office suite tour on Tuesday evening.

Constructed to serve as New York’s first state-of-the-art “hub” for the global diamond, gem and jewelry industry within the heart of the city’s Diamond District, the  $750 million commercial condominium—designed by renowned architectural firm Skidmore, Owings and Merrill—will house more than 250 gem and jewelry industry tenants upon completion. And thus far, interest has been strong. The units, which are being marketed in-house by Extell, are currently 70% sold. Cushman & Wakefield is marketing the office space on floors 22-34.

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