Plenty of cities are exhibiting at the ICSC Western DivisionConference here in San Diego, and the City ofVictorville, in the High Desert region of SanBernardino County is one of them out in force.Keith Metzler, the city's assistant city managerspoke with us briefly about what his locale has to offer.

What do you hope to accomplish at this year'sWestern Region ICSC?

We are wanting the retail world to know that despite therecession that we have all been plagued by for the last four yearsor so, in Victorville, we are seeing serious signs of recovery, dueto industrial and retail expansion. Because of our success inattracting new industrial jobs over the same time period, we areseeing investment in retail. The Mall of VictorValley is going through a major redevelopmentthat will include adding a new fashion anchor,Macy's. This in itself will help repositioning themall to attract a new and fresher retailer base. We have seen newrestaurants and breweries interested in both the mall and DuniaPlaza retail corridors. A new Mazda dealership hasopened, an new Walmart has opened and we arepreparing to break ground on a second Walmart. Finally,Target is in the market interested in opening anew store within the Desert Sky Plazas.