PHOENIX-There’s always a little risk in opening new hotel properties  - but then there’s also risk, wholly deserving to be italicized. Some would say the latter is associated with opening a hotel property abroad but, as panelists at the Lodging Conference’s Global Hospitality Insights panel revealed, taking a brand overseas is not as scary as some might think. In fact, the assembled speakers talked candidly about how they’re looking to new markets and that technology has helped this to become easier than ever before.

Interestingly enough, the discussion kicked of answering the question: How do you get into foreign markets? And is it worth it? Even though each representative hailed from a different company with a different agenda, they all concurred that global expansion can be a win – as long as you do it the right way.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.