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PHOENIX-There’s always a little risk in opening new hotel properties  - but then there’s also risk, wholly deserving to be italicized. Some would say the latter is associated with opening a hotel property abroad but, as panelists at the Lodging Conference’s Global Hospitality Insights panel revealed, taking a brand overseas is not as scary as some might think. In fact, the assembled speakers talked candidly about how they’re looking to new markets and that technology has helped this to become easier than ever before.

Interestingly enough, the discussion kicked of answering the question: How do you get into foreign markets? And is it worth it? Even though each representative hailed from a different company with a different agenda, they all concurred that global expansion can be a win – as long as you do it the right way.

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