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New Jersey’s strongest asset is its much-vaunted prosperity. We are one of the richest states in the nation, with a median household income, based on a three-year average from 2009 to 2011, that ranks fourth in the nation at $65,072, according to the US Census. This prosperity is due largely to the accident of our geography, including our proximity to the East Coast’s largest port and our location between two major cities at the heart of one of the world’s largest consumer markets.

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