LOS ANGELES-Last year at NAIOP’s SoCal USC vs UCLA Real Estate Challenge, UCLA took home thetitle in front of nearly 400 guests at Town & Gown on the USCcampus in a networking event that was both entertaining and upbeat.This year, USC took home the coveted Silver Shovel.
It was a tie-breaker year for the graduate student teams fromZiman Center for Real Estate at UCLA’s Anderson School of Businessand the Lusk Center at USC’s Marshall School of Business and PriceSchool of Public Policy. Each team had seven wins coming into thecompetition. The USC team’s winning presentation focused ondevelopment of Olympic Commons, a community-oriented andinteractive town center, as its solution to the 2012 challenge.
The challenge site was a Los Angeles County location, where, formany years, residents surrounding Slauson Ave (from La Brea Ave toAngeles Vista Blvd) have advocated that the Slauson corridor beupgraded to reflect the purchasing power and stature of thesurrounding communities.
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