MEXICO CITY-Starwood Hotels & Resorts Worldwide,Inc. plans to expand its hotel portfolio inMexico by 30%, emphasizing the important role thecountry plays in Starwood's Americas growthstrategy.
Starwood says it will lengthen its lead as the largest operatorin the upper-upscale hotel segment in Mexico with eight newhotels in its development pipeline that will add nearly1,100 rooms. Mexico is Starwood's largest market in Latin Americawith 24 hotels and a total of 4,800rooms, representing eight of the company's nine brandsincluding the recently launched Aloft brand, which made its debutin Cancun.
“Mexico has been a central part of our strategy in the Americasfor many years, and we are pleased to see an upswing in the countryas U.S. tourists return and business travel picks up,” saidFrits van Paasschen, president and CEO, StarwoodHotels & Resorts. “We are seeing strong demand for new hoteldevelopment across all of our brands and have the largest pipelinewe have had in the country since before the global economiccrisis.
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David Phillips
David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.
