One of the pains of buying a new car is researching andtest-driving different models, especially if you're not committedto a particular brand. (I write from recent experience.) There's alot of time wasted making appointments, driving from one dealershipto another, and handling the “encouragement” from salesmen to “buytoday.”

People visiting Cherry Hill Mall soon can have a differentexperience, as owner Pennsylvania REIT (PREIT) hasformed a three-month partnership with GoMoto, anautomotive tech company that just opened its first-ever fullshowroom that allows shoppers to test-drive and compare competingclasses of vehicles in one location.

The Cherry Hill showroom features what it calls 2014 ClassLeaders, with pickups, sedans, SUVs and Luxury vehicles from suchbrands as Acura, Audi, BMW, Dodge, Ford, Honda, Kia, Lexus, Nissan,Mercedes and Toyota. Shoppers can test drive up to five competitivevehicles in each class in the mall's parking lot. Brand experts areon hand to discuss the vehicles, but do not discuss pricing orfinancing – they offer the shopper information about the localdealership, and tell the dealership about the customer, if she orhe wishes.