IRVINE, CA—Retail landlords continue to seekways of both competing with and capitalizing on e-commerce.GlobeSt.com recently spoke exclusively with FredCollings, SVP leasing for Irvine Co. RetailProperties, about how landlords and their tenants can geta leg up on online purchases, the upcoming ICSCRECon convention in Las Vegas and his advice for youngdealmakers.

GlobeSt.com: How has online retailing changed yourapproach to new tenant deals?

Collings: Like other landlords, we'rewatching to see which online concepts are hot and might beconsidering brick and mortar. I have not seen a brick-and-mortarretailer defer a deal because of their online retail presence.Major grocers are still doing 40,000- to 50,000-square-foot deals,and high-volume retail stores are still securing spaces if thelocation is right. In our favor at the Irvine Co. are the strongdemographics of Orange County as well as Southern California'sfabulous weather. We fall prey to online sales like every otherlandlord, but when a shopper is at their computer and it's 75degrees outside, we have a clear advantage to getting them out ofthe house and to one of our shopping centers.