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LAS VEGAS—In one of the ICSC RECon event's concurrent session,“The Intersection of Global Growth for Retailers: It's Here, Thereand Everywhere,” Dana L. Telsey, principal and CEOof Telsey Advisory Group, based in New York City,said that when retailers are looking at a growth formula overseas,there are a few key things to keep in mind in order to besuccessful.
As a brand learns where its customer base is coming from andtakes steps to figure out what markets would be good for it toexplore, it can look to expand overseas. “You have to look at whatlevel of saturation they have in terms of number of units, in thenumber of core categories you are opening,” she said. “If you havean identity and awareness and reaching a level where you can't addthat many new stores in the US, you can then grow overseas.”
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