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LAS VEGAS—The term “pop-up” has gotten a bad rep in a lot of ways—with people associated it to “the thing in the middle of the mall” where someone is harassing shoppers as they walk by—but perceptions have drastically changed. So said panelist David Blumenfeld, SVP of Westfield Labs, based in San Francisco. “Pop-ups are now getting a lot of buzz and traction.”


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