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LOS ANGELES—At the annual Marcus & Millichap Southern California Multifamily Forum, developers on the “Anything But 90210” panel, which discussed emerging markets in California, explained that often, they looked for projects with a “story.” Jim Andersen, SVP at Trammell Crow Co.; Mark Crawford, principal at Crawford Park Financial; Bill Montgomery, president of acquisitions and investment at Sares-Regis Group; Chad Sanderson, principal of business development and acquisitions at Bascom Group; Kevin Wilch, business development executive at Sears Holding Co.; and Joel Zide, principal at Mashcole Property Management Inc. sat on the expert panel to discuss the up-an-coming geographic markets on which they are finding the most projects.

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