Just when retailers are making peace withe-commerce and embracing omnichannelretail, along comes Amazon.com to throwyet another salvo in the battle: its own smartphone that'sdesigned to get users to buy more stuff on, you guessed it,Amazon.com.
[IMGCAP(1)]
The Fire, Amazon's first smartphone,incorporates Firefly, a dedicated button that willidentify web addresses, email addresses, bar codes, QR codes andeven products from the camera – and then send to you to amazon.comto check the price if the company stocks it. Previous features suchas Amazon Dash were similar but focused ongroceries and home products, but Firefly extends recognition toeven more products (100 million according to CEO Jeff Bezos). Italso will give you information about the product, whether it's acast in a video, the best food to pair with a wine, or more.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
*May exclude premium content
Already have an account?
Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
