JACKSONVILLE, FL—Multifamily is still thedarling of commercial real estate, but the capitalmarkets are shifting. With a view toward navigating the evolvinglandscape, a multifamily industry veteran haslaunched Lloyd Jones Capital to leverage targetedinvestments in Florida and Texas on behalf of a growing roster ofinstitutional partners, private investors and internal capital.

Christopher Finlay, founder of FinlayManagement, a multifamily propertymanagement firm in Jacksonville, FL, is spearheading the newventure. James Eddings, a seasoned professionalwho has held CFO titles for several multifamilyleaders, has signed on as managing director of the new firm.

“Lloyd Jones Capital is carving out a niche in commercial realestate investing,” Finlay, CEO of Lloyd and chairman and CEO ofFinlay, tells GlobeSt.com. “We plan to do what we know best—investin high-potential multifamily real estate. As a highly-focused,highly-selective real estate investment and asset management firmthat specializes in the multifamily sector, we'llidentify, acquire and improve real estate in growth markets inTexas and Florida. We always invest our own money in acquisitionswe sponsor. That shared risk makes us responsible stewards of ourclients' money.”