BOSTON—As the newly appointed market leader for Transwestern's Northeastoffice, Steve Purpura has no less than three-tallorders before him—though they're all interrelated.

First, his job is to grow the company's Northeast presence,especially in New York, making it competitive with some of the bigbrokerage firms across the city. Second, in order to do that, heneeds to find the best and the brightest in the field. And third,he plans to do all of this by retaining a “fun” culture.

Already with Transwestern since December—when the companyacquired Purpura's brokerage firm, Richards Barry Joyce &Partners LLC—Purpura will shift from a day-to-day role into a morestrategic one to make those three initiatives happen, he tellsGlobeSt.com.

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.

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