GAINESVILLE, FL—InterContinental Hotels Grouphas signed a deal with the developer of the mixed-useCelebration Pointe project here for a new 120-roomnew-build hotel that will fly its Hotel Indigoflag.

The Hotel Indigo Gainesville hotel, expected to open in 2016,will be located within the mixed development project between SW49th Terrace and SW 50th Terrace. The franchised property will haveapproximately 120 guestrooms and will feature plush bedding,hard-surface flooring with area rugs, and spa-inspired bathrooms,company officials say. The Hotel Indigo Gainesville hotel is ownedby Celebration Pointe Hotel Partners LLC, managedby Driftwood Hospitality, and will be franchisedby an affiliate of InterContinental Hotels Group.

“Our guests want to experience something unique and differentwhen they travel, so we like that Celebration Pointe won't be thetypical commercial development,” says MaryWinslow, director, Americas Brand Management, HotelIndigo. “Every Hotel Indigo property is carefully designed toreflect the culture, character, and history of its surroundingneighborhood, and this area gives us a one-of-a-kind canvas withwhich to start.”