ROSEVILLE, CA—Hardly a week goes by without news of anothercelebrity restaurant operator who is having trouble with hislandlord. Is the celebrity tenant at a disadvantage, as comparedwith a non-celebrity, when it comes to negotiating with thelandlord? We chatted with Jim Haslem, a principalwith Huntley, Mullaney, Spargo & SullivanInc., a real estate and financial restructuring firm, onthe subject.
According to Haslem, if a high profile restaurant operator, suchas Gordon Ramsay or Bobby Flay,has difficulty with a lease or his landlord, you're sure to readabout it in the press. “That coverage may imply that celebritytenants actually are at a disadvantage in dealing with theirlandlords.”
Reality, however, appears to be more nuanced, he says. “On theplus side, the celebrity operator may enjoy advantages overnon-celebrity operators in terms of attracting publicity, patronsand investors. The celebrity operator may also be courted bylandlords seeking to raise the profile of their retailcenters.”
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