SAN FRANCISCO—A 30-year veteran of the commercial real estateindustry has launched a new technology to improve the officeleasing business. griddig, an online tool forleasing negotiations, helps owners, tenants, and brokers as well asservice providers to collaborate throughout the leasing processincreasing quality and efficiency across the board.

The service is currently available in the Bay Area with plans toexpand. With griddig, anyone engaged in office leasing can savetime and money by calculating space needs, searching and comparinglistings and occupancy costs, and drafting and closing Letter ofIntent agreements. Tenants and tenant-brokers further benefit fromtotal transaction transparency with tools to analyze space needsand negotiate deals effectively. Landlords and their brokers canadd and manage listings, compare prospective tenants, and draft andsign their Letter of Intent. All parties gain from a framework oftools all designed to increase their efficiency.

“The commercial real estate leasing industry needs disruption,”notes Dan Mihalovich, founder and CEO of griddig.“The office leasing process has operated inefficiently without thebenefit of a transparent web-based marketplace—accessible toall—where owners and their brokers can control and manage theirbuilding, space availability and pricing information. With griddig,all players can collaborate to raise the quality and speed of alltransactions.”