PHOENIX—The first Arizona, large-format Mattress Firm came toScottsdale last week. The 23,958-square-foot outlet store is thelargest Mattress Firm Supercenters in the country—and the company's1,500^th location.

Typically seeking stores between 3,500 and 5,000 square feet,Mattress Firm approached Darren Pitts, executivevice president of Velocity Retail Group, with aspecial request; find a warehouse-sized space in an affluentlocation with high-traffic, national tenants, and great visibility.The new store, located in Sonora Village at the southwest corner ofFrank Lloyd Wright Boulevard and Loop 101, meets thoserequirements.

Pitts and Michael Clark, vice president withVelocity, identified the center with co-tenants such as WalmartSupercenter, Sam's Club, Best Buy, Staples and Kohl's. The locationdraws thousands of shoppers every day. The intersection hasexcellent access to Loop 101 on- and off-ramps at both the FrankLloyd Wright and Raintree interchanges. The new store's locationalso boasts phenomenal visibility to Hayden Road, Frank LloydWright Boulevard, and the Loop 101. Traffic passing the siteexceeds 130,000 cars per day.