SANTA ANA, CA—Properties like the One BroadwayPlaza office tower here willrevolutionize the look and amenities of offices inOrange County, Bob Duncan, Jr., CCIM, seniordevelopment partner with Caribou Industries, tellsGlobeSt.com. Duncan first mentioned the project duringRealShare Orange County in August. As GlobeSt.comreported earlier this week, the property is inthe early developmental stages in a market that has been undergoinga significant renaissance. We continue our interview with Duncan,where he goes into more detail about the project and where itstands.
GlobeSt.com: Tell us about how the One BroadwayPlaza project fits into Santa Ana's renaissance?
Duncan: The biggest challenge oftoday's developers is to build product to attractand retain talent for employers. The 25- to 40-year-old knowledgeworker is a highly sought after, finite group. TheMillennial group is bigger than the BabyBoomers, and they have an entirely different attitudeabout where and how they want to work. We try to concentrate onthat attitude.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
