TUSTIN, CA—Acquiring and building space for specific tenantssuch as Dunkin' Donuts, Starbucks andChipotle will be even more popular next year,predicts Matt Hammond, director of retail brokerage forCoreland Cos. GlobeSt.com spoke with Hammond aboutsome of the trends he's seeing for Orange County'sretail sector in 2015, including what's happeningwith leasing, development and tenant requests.

GlobeSt.com: What retail trends do you see forOrange County in 2015?

Hammond: There has been a lot ofdiscussion from a landlord perspective about what clients prefer orwhat they want to own, and they're really back to the neighborhood,grocery-store-anchored shopping centers. They feelmost comfortable in those centers, which ideally have a drug store.My clients are focused on those centers because they know customerswill go there weekly. When you bring inrestaurants and gyms, you can create a pretty coolcenter, especially with a Crossfit or yoga tenantand a nice salon. This drives traffic and sales, which willultimately drive rents.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.