PALO ALTO, CA—Simon, a global leader in retailreal estate, and eBay Inc., are introducing theConnected Mall, a new, interactive directory to “enhance the mallshopping experience.”
The Connected Mall went live this holidayseason at Stanford Shopping Center in PaloAlto.
The immersive mall experience begins with a smart directorydeveloped by eBay Inc. for the Simon InnovationGroup, elevating the shopping experience by providing consumerswith a suite of services, including point-to-point navigation andpersonalized offers and deals.
The Connected Mall provides retailers a way to encourage shoppervisits to their stores while also providing eBay Inc. and Simonwith important customer feedback on how to better serve theirneeds. Shoppers will enjoy benefits from having a more interactiveand personal experience to seamlessly navigate their shopping thisholiday season.
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David Phillips
David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.
