LOS ANGELES—Rising Realty Partners has joinedforces with Enplug to pioneer a digital signageproduct specially designed for office buildings, GlobeSt.comreports exclusively. The digital signage product uses is anevolution of Enplug's digital signage software and includes appsand a digital directory. Rising Realty's PacMutualCampus, a 460,000-square-foot office and retail campus inDowntown Los Angeles, is the first building to implement thistechnology.

“We were looking for a digital directory board for our PacMutualproperty which houses a number of tech, retail, fashion andtraditional businesses,” Christopher Rising,president and COO of Rising Realty Partners, tells GlobeSt.com. “Wecouldn't find anything that was particularly eye-catching or couldfit our diverse tenant needs. After hearing about Enplug and theirsuccess in retail stores, we reached out to their team of highlycreative professionals and engineers. They were able to create anew system that could work in our lobby and other locationsthroughout PacMutual.”

Since the implementation of the digital signage software, RisingRealty Partner's PacMutual Building has had an increase intenant-to-tenant participation and increased retail sales revenues.Specially designed for multi-tenant spaces, the product can doeverything from promote events to providing weatherforecasts, news updates and tenant directories through aseries of apps. “Digital signage, and Enplug in particular, allowsus to customize our directory in a quick, efficient, eye-catchingway that also helps us maintain brand consistency,” says Rising.“It also provides a unique advertising space and allows our tenantsand services to use social media to dispense information tovisitors.”