NEW YORK CITY—Providing a futuristic view of what lies ahead—andpossibly striking fear into the heart of retail real estateprofessionals—Gene Spiegelman, Cushman & Wakefield's newly appointed head of retail real estate for North America,recently shared some insights on where the industry is going.
“The trends we talk about today may not be the trends we talkabout tomorrow,” he noted. “They weren't the trends yesterday.”
Millenials are a key audience for retailers to seek, Spiegelmansaid. “That generation is going to represent 30% of annual retailspend by 2020. It's going to drive the retail trends of the future.There will also be a greater influence from the Hispanic andAsian-American populations,” the fastest growing ethnic groups inthe country.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
