IRVINE, CA—Being able to identify when pricing and marketfundamentals become disjointed, causing another down cycle, is oneof the major challenges the commercial real estateindustry faces, the Bendetti Co.'s CFOAaron Weaver tells GlobeSt.com. After recently joining the firm in this new role,Weaver spoke with us exclusively about his goals there andchallenges he's seeing in the finance sector andin the commercial real estate industry in general.

GlobeSt.com: What are your goals in your new role atthe Bendetti Co.?

Weaver: My primary goal is to expandthe platform so that more investors may invest with the BendettiCo. I am currently working with Bob Bendetti,president of the company since the mid-'80s, to create aninvestment fund to provide high-net-worthindividuals an avenue by which they can invest incommercial real estate through an established company. Some of myother goals have been to enhance the company's accounting andinvestor-relations function as well as forge new debt and equityrelationships and nurture our current longstanding relationships tohelp facilitate future deal structures.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.