SAN DIEGO—Achieving the best price per square foot starts withlocation, design and execution and moves on from there,Zephyr's Brad Termini tellsGlobeSt.com. Over the last six years, the company—co-founded byTermini and Dane Chapin—has completed and soldmore than $750 million worth of residentialdevelopments throughout San Diego County, achieving someof the highest prices for properties throughout the region.Specifically, the company has raked in $1,468 per square foot for acustom-spec home in Del Mar, part of its "Signature" series of luxury single-family homes;$1,230 per square foot for another "Signature" home on Coronado;$1,215 per square foot for the Park luxury condosand townhomes in Bankers Hill; and $899 per square foot for its"SummerHouse" ocean-view condos in Carlsbad. We spoke exclusivelywith Termini about the firm's success and what other developersshould know achieving higher price points.
GlobeSt.com: What are some of the strategies Zephyruses to achieve its success in price per squarefoot?
Termini: One-of-a-kind locations,timeless architecture, impeccable design and world-classexecution. We also listen intently to what our buyers areasking for and build homes that exceed those expectations and meettheir demands.
GlobeSt.com: What are the pitfalls that developersshould avoid in order to reach this success?
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
