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LOS ANGELES—A new research map confirms thatmillennials are gravitating toward live/work/play environments.According to a map from JLL that tracks millennials and babyboomers, Downtown Los Angeles, Playa Vista and Hollywood arehotspots for the demographic, which outnumbers baby boomers by 10%in those markets. In most of the markets in Los Angeles, thebreakdown is 25% millennials to 21% baby boomers.

"The chart supports the notion that millennials want to livewhere they work and play, and companies are looking to tap intothis generation of growing influence," TaylorCoyne, JLL research analyst in L.A.,tells GlobeSt.com. The map profiles some of the trendier areas ofthe market today and it's not a big surprise to see that those witha higher concentration of millennials happen to be home to some ofL.A.'s most active real estate submarkets. Downtown,Hollywood, and Playa Vista are all seeing a tremendous amount ofinvestment, construction, and leasing activity across all producttypes. More specifically, this activity has been dominated by thesubtypes of property that cater to the demands of the millennialgeneration. Creative office, lifestyle retail, and trendyapartments are often the projects responsible for the cranesdotting the landscape, which are all heavily tied to the demands ofthe millennial population."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.